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In just a few years, Breitling has inaugurated nearly 30 boutiques around the world, the goal being to consolidate its presence and raise its profile on individual markets, by offering consumers venues that perfectly reflect the brand universe. Designed in a modern and original style highlighting the firm’s aeronautical heritage, these distinctive showcases enable customers to benefit from a highly professional approach facilitating the discovery of a broad range of Breitling and Breitling for Bentley models – notably including chronographs equipped with Manufacture Breitling movements, along with “special boutique editions”. Breitling is firmly established in the Middle East with exclusive stores in the United Arab Emirates, Saudia Arabia, Bahrain, Qatar and Jordan. Breitling’s expansion plans are not confined to South-East Asia. “Despite the economic slowdown, Europe remains a highly promising market and we are seriously counting on its development”, confirms Jean-Paul Girardin.