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Jaeger LeCoultre has announced the setting up LeClub Middle East, the first watch collectors and brand aficionados in the region. Recently, members of the club were taken on an exclusive journey through the annals of time at the clubs first gathering at the brand boutique in The Dubai Mall. Members were given rare access and treated to rare sights, allowing them to touch and feel vintage and exceptionally modern watches, such as the 1931 Reverso, usually hidden from the public eye in private collections or displayed in enclosed glass cases. Julien Renard, Brand Manager for Jaeger LeCoultre Middle East welcomed the guests. Jean Philippe Hussenet, the newly appointed coordinator of the club is a passionate watch collector and members of the club will meet quarterly.