Panerai strengthened its presence in the UAE with the reopening of its boutique at Mall of the Emirates, a premier shopping destination welcoming over 40 million visitors in 2024. The boutique immerses visitors in Panerai’s maritime heritage, featuring striking wave-like blue metal shop windows and an architectural narrative reflecting its connection to the Sea. Designed as an engaging journey, it highlights the Maison’s commitment to professional tool watches, showcasing innovations from Laboratorio di Idee, including luminescence, legibility, water resistance, extended power reserve, and robust construction. A monumental clock underscores Panerai’s mastery of underwater expertise.