Announcing the arrival of AMIE Dubai, a new contemporary jewellery brand where fashion meets friendship, capturing Dubai's sun-soaked beach vibes mixed with city chic and contemporary glam. Launching exclusively in Dubai this summer, AMIE Dubai is the brainchild of three global female entrepreneurs who represent the diversity of cultures living in Dubai and share a passion for jewellery. Translated from the French word for girlfriend, AMIE celebrates the essence of friendship and the brand's signature values of femininity, empowerment, and support. Based on the philosophy of ''affordable versatility,'' the AMIE Dubai brand is young, elegant, and cultured, offering women a collection of jewellery and accessories with a mix that can be layered together to create unique looks of an ‘independently together’ spirit.