For women, it was a very interesting year as many brands returned to the concepts of beauty and brains – offering of femininity in design and mechanics in soul. In other words beautiful cases and dials emerged, often themed to emulate nature - florals, fauna, wildlife and romantic themes – translated in all metals – with rose gold being the predominant choice. Of particular note are several stunning series such as Chopard’s high jeweled Animal World collection (including an owl, polar bear, monkey and other wilder beasts), Cartier’s series (of lions, elephants and more), and even Ulysse Nardin’s Tiger and Safari pieces.
Geometric designs also played an important role this year, as well, with ovals, rounds and unusual shapes coming into play. Cartier continues to be a leader in unusual case shapes, as does de Grisogono and Piaget.
There was also renewed focus on mechanical watches for women, with many brands offering collections designed specifically for women rather than adapting men’s lines. One such brand was Omega with the unveiling of the LadyMatic series, and Corum pulls out the stops with its Miss Golden Bridge. Van Cleef & Arpels sent hearts soaring with the romantic retrograde Pont des Amoureux, and Girard-Perregaux continues to dazzle with new Cat’s Eye versions.
Gemstones and diamonds were omnipresent this year, as well, despite the concept of a soft economy. Often there were just diamond dials, but many brands continued to boast completely bedecked timepieces with diamonds and gemstones mixed, and with beautifully set baguette pieces. Among the most alluring: Hublot, Dior and Franck Muller with its new Four Seasons watch.