In a year that has witnessed a series of remarkable celebrations to commemorate its 150th anniversary, the Paris-headquartered House of Boucheron, in league with UAE franchise partners Al Tayer Insignia, has opened its second boutique (after the first at The Mall of the Emirates in Dubai) at another fashionable address-The Emirates Towers Boulevard in Dubai. The 122 sq. m. store will house the brand’s rich repertoire comprising the fine jewellery and bijoux lines including Exquises Confidences, Quatre, Ava and the menagerie collection of Trouble (serpent), Chouette (owl) and the chameleon.
Also available will be Boucheron’s prized timepieces including the iconic Reflet line (created in 1947) and all of the most recent models powered by Girard-Perregauz movements—the Carree, the Ronde, the MEC and the Reflet XL in limited edition. The ambience is consistent with the grandeur of the company’s 26, Place Vendome flagship store. According to Shireen El Khatib, CEO, Al Tayer Insignia, the inauguration of the second Boucheron boutique in Dubai is a testimony to the brand’s growth and success in the region.