Hublot’s involvement with the Senna family began in 2007 in Brazil with a partnership with the Instituto Ayrton Senna. The brand created a limited edition series ‘Big Bang’, of which part of the sales proceeds is destined to support the foundation created and presided over by Viviane, the sister of the late Ayrton Senna.
Following a meeting with Jean-Claude Biver, CEO, Hublot, Bruno Senna, Viviane’s son has been appointed the Brand Ambassador. The talented young pilot and accomplished Grand Prix champion has had outstanding results this season. “I am proud to appoint Bruno Senna as Brand Ambassador and wish him well in his racing endeavours,” said Jean-Claude Biver, in a statement released by his office.