Scheduled from August 30th to September 3rd, Geneva Watch Days will bring together a group of some 20 brands representing the art of horology in various hotels, manufactures and boutiques in the world’s watchmaking capital. While each of the Maisons will present its new products to the press and to customers in its own space – whether in a boutique, manufacture or hotel – this initiative will constitute one of the major multi-brand in-person watchmaking event in Switzerland. A common area set up at the Rotonde du Mont-Blanc be the rallying point. The show will be both physical and digital, enabling customers and media – still facing travel restrictions related to public health constraints in certain countries – to discover the latest models in real time thanks to video-conferencing technologies, making it global in scope and reach.