Get ready for the ultimate watch event as Geneva Watch Days 2023 takes its place on the watch calendar with a fourth unforgettable installment from today, August 29 to September 2. This year’s exhibition will be the biggest yet, with nearly 40 watch brands showcasing their latest releases at the Rotonde du Mont-Blanc pavilion on Lake Geneva, as well as at boutiques and venues throughout the city. The official inauguration, in partnership with the Canton and City of Geneva, will kick off the festivities today, August 29. Then, from Wednesday, August 30, the pavilion will open to the public daily until Saturday, September 2, where visitors can discover the participating brands’ latest novelties, all arranged by theme. Free guided tours are available every afternoon for anyone interested in gaining additional insight into the world of fine watches.